THE GENESIS OF FRISETT: A WORLD WITHIN
Frisett was born from a singular vision: beauty that empowers. More than a routine, selfcare is an experience—one that nurtures confidence, individuality, and the quiet joy of ritual. Guided by this ethos, we embarked on a journey to craft luxurious, effective, and conscious beauty, where innovation meets integrity, and indulgence meets purpose. From early botanical infusions to today’s meticulously crafted formulas, every creation reflects two decades of quiet mastery, a maison where care is both heritage and future.
CRAFTING EXCELLENCE: OUR COMMITMENT TO QUALITY
At Frisett, every formula embodies precision, purpose, and artistry. From silk-infused hair serums and restorative treatments to potent, balanced skincare, extrait-strength unisex fragrances, and soothing bath rituals, each creation blends nature and science to elevate daily care into a transformative experience—luxury without compromise.
BEYOND BEAUTY: ETHICS AND SUSTAINABILITY
At Frisett, luxury meets responsibility. Our botanicals are ethically sourced, formulations are vegan and cruelty-free, and the Signature Cube packaging is minimalist, recyclable, and collectible. Free from parabens, sulfates, and harsh chemicals, every creation reflects our promise—to honor the planet, the community, and future generations.
MEET THE VISIONARIES: THE HEART BEHIND FRISETT
Frisett is the culmination of dreamers, artisans, and experts united by a mission: to redefine luxury in beauty.
The Vision: A maison where ritual is revered, care is precise, and luxury is timeless.
The Craft: Two decades of meticulous research, testing, and refinement.
The Touch: Every formula is a dialogue between science, tradition, and sensory poetry.
Rahul Shukla
Rahul leads the brand’s vision, strategy, and marketing efforts—crafting powerful brand experiences and data-driven campaigns that fuel growth and customer loyalty. His leadership drives innovation, team excellence, and long-term business success.
Dheer Jaiswal
Dheer drives operational excellence by building scalable systems and streamlining workflows. His focus on automation and process optimization boosts productivity, ensures smooth execution, and supports the brand’s sustainable growth.
Salil Shukla
Salil spearheads the brand’s logistics and supply chain strategy, ensuring smooth, timely, and cost-effective operations. With a sharp focus on process optimization and tech integration, he streamlines inventory, transportation, and fulfillment— playing a vital role in scaling the brand efficiently.
MAISON COLLECTIONS: STORIES WOVEN IN EVERY BOTTLE
Each bottle is a vessel of whispered tales—fragrances that linger like memory, serums that unveil inner light, rituals that transcend the everyday. The Maison Collections are not merely products; they are experiences, crafted to carry a world within.
OUR COMMITMENTS
A promise of pure, ethical care crafted with your well-being and the planet in mind.